Currently tracking 565,538 tweets

The Social Media Experiment is a project whose goal is to expand our understanding of the social interactions that occur on the internet every day.

Phase one focuses on Twitter. The goal of this phase is to better understand the means by which trends and information travel through Twitter. We will study retweets, links, favorites, mentions, lists, and their role in the propagation of information.

At the conclusion of Phase One, we will have a better understanding of the dynamics that contribute to the success of Twitter's community. Our observations will be published in a free report soon after. This is an unfunded, not-for-profit project. If you would like to volunteer your expertise (design, development, data analysis, etc) please contact us.